Enrollment During COVID 2: The Worst Squeal Ever
Lyman Millard Lyman Millard

Enrollment During COVID 2: The Worst Squeal Ever

Covid’s having a bigger impact on this school year than any of us had hoped, but we know how to connect with prospective families safely. There are a few key things to remember as we get ready to live through the worst sequel ever.

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Enrollment In a Hot Vax Summer</a>
Lyman Millard Lyman Millard

Enrollment In a Hot Vax Summer

Public school enrollment during the pandemic is down in nearly every community, but as more of the country opens up we’re looking forward to Hot Vax Summer for student recruitment.

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What Works?
Lyman Millard Lyman Millard

What Works?

What’s the one thing you should be doing? Unfortunately, when it comes to marketing there are no silver bullets.

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The End of Low-Hanging Fruit
Lyman Millard Lyman Millard

The End of Low-Hanging Fruit

Education reformers have a lot of theories on the slowing pace of charter school growth. My own ideas are rooted in the lessons I’ve learned both from canvassing neighborhoods and from picking apples.

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