1. Respond Early (Within 24 Hours, Same Day is Better)

Speed dramatically increases the likelihood of converting leads. If you don’t reply within a day or two, many parents move on.

• Auto-response immediately

• Personal follow-up within 24 hours during business hours

2. Text Families

Text is the highest response channel for busy families. Typical response rates:

• Text: 40–60%

• Phone: 10–20%

• Email: 5–15%

Use a text app like SimpleTexting, Salesmsg, or Google Voice (no automations)

3. Follow Up Often (The Friendliest Bill Collector They Ever Met)

Most families will not respond to the first message. A typical conversion requires 5–7 touchpoints.

Day 0: Immediate text, Phone call within 1 hour

Day 1: Second text message, Email follow up

Day 3: Phone call

Day 5: Email with helpful information (tour link, guide, FAQ)

Day 7: Text invitation to event or tour

Day 14+: Most schools stop too early; keep reaching out once a week

4. Personalize Every Message

Parents respond when they feel their child is being seen, not marketed to. They respond to friendly, personalized messages. Always reference the family's name, the grade, and other personal details.

REMEMBER: Your school paid a lot of money to generate these leads, and they’re  counting on you to convert them!